ERIC CHURCH PUSHES THE CREATIVE ENVELOPE FOR HIS NEW THREE-ALBUM PROJECT, HEART & SOUL.

On every album, Eric Church seems to disturb the status quo and doesn’t write or record the same way he did on previous records. He took that further with his new three-album project, Heart & Soul, by disrupting the entire process and taking everyone out of their comfort zone including himself, his band, his co-writers and his producer Jay Joyce. The collection was born from a month-long session in the mountains of North Carolina during which he wrote/co-wrote and recorded a song from start to finish each day in an effort to push the limits of creativity for everyone involved.

“I committed to — I will get up in the morning and we’re going to write a song or create a piece of work that we are going to record that night, and then we’re going to do it again and again and again,” says the reigning CMA Entertainer of the Year. “And I think that there’s something about the commitment to the 24-hour period and then the forget-ability of the next period that made this work. So, when we’re in the studio and I’ve been – somebody, I remember Jay (Joyce) asking him one day he said, ‘Well, hey, how does the bridge go?’  And I went, ‘I don’t know.’ I said, ’I just wrote it an hour ago. I have no cl…– where do you think the bridge goes?’ But being in that moment, that creative moment and not choking it out– this is the end of the creative moment, let’s evaluate it. We let the creative moment continue to the players, to the songwriters.”

The first release, Heart, will be available April 16th. He created the middle album of the trilogy, &, specifically for the Church Choir (his fan club), which will be available exclusively to them only as a vinyl record on April 20th. The third installment, Soul, is set for release April 23rd.

Eric is currently making his way up the country charts with his latest single, “Hell of a View.”